With the opening of a new production facility, Piaggio wants to strengthen its presence in the Asia Pacific region. The 5.5-hectare business complex located near Jakarta will manufacture Vespa scooters for the local market.
With annual sales of more than 5 million scooters and motorcycles, Indonesia is the world’s third largest market after India and China, with sales forecast to grow to 6 million in the next three years.
It is therefore not surprising that the Piaggio Group has built a completely new 5.5-hectare business complex there, the Italians have realized that the Asia Pacific market is becoming increasingly important for the Piaggio Group.
“With the new factory in Indonesia, the Piaggio Group takes another step forward in the strategic international growth program it began more than a decade ago and has established it as one of the leading players in the industry, with a portfolio of unique brands, a proud symbol of Italy all over the world. The Piaggio Group’s sales in the Indonesian market grew by 61% in 2021 and will continue to increase for the foreseeable future.”
The factory was officially inaugurated on Wednesday, November 21 in the presence of Indonesian authorities, including Industry Minister Agus Kartasasmita and Italian Ambassador to Indonesia Bendetto Latteri.
With the new facility in Jakarta, the Piaggio Group now has a total of 8 production plants worldwide: three in Italy (Pontedera, Noale and Mandello del Lario for Piaggio/Vespa, Aprilia and Moto Guzzi respectively), one in Boston (robotics and future mobility), one in India and two others in the Asia Pacific region (Vietnam and China).
The Piaggio Group is currently represented in more than 100 countries and has a worldwide distribution network of more than 4,000 outlets and 800 Motoplex stores. In Indonesia, the commercial network currently includes more than 50 dealers, including the 7 Motoplex stores recently opened in Jakarta, Bali, Surabaya and Yogyakarta, offering all four brands of the Group (Aprilia, Moto Guzzi, Vespa, Piaggio).
– Thanks for information from Motorfreaks.
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