This Dacia mud wash shows just how ridiculous SUVs really are

Dacia UK surveyed 1,000 Duster 4×4 drivers, with 40 percent admitting they have never gone off-road in their car. About 20 percent have never even seen a dirt road up close. Dacia thinks 40 percent is a lot, but we think that is actually surprisingly low. In the Netherlands, the number of SUV owners who have never left the beaten track is probably a lot higher.

Thresholds the only challenging terrain for the Dacia Duster 4×4

In Dacia’s survey, 67 percent of respondents said speed bumps are the only challenging terrain they’ve ever driven over. But with the Adventure Ready Mud Wash, Duster 4×4 owners can at least pretend they’re diving into the bushbush every week. Dacia’s ‘anti-clean team’ has buckets of mud ready to soap the wheel arches and the underside of the body with dirt.

This Dacia mud wash shows just how ridiculous SUVs really are

How many Dacia owners will use the ‘Mucket List’?

Swap the telly for wellies and get off the beaten track this year“, is the motto of the campaign, which should inspire Dacia buyers to become more adventurous in 2022. Almost half of those polled would like to, so Dacia has a “Mucket List‘, featuring various road trips and outdoor activities. We are curious how many Duster 4×4 drivers will use it. Dacia forgets: people don’t buy an SUV for the dredging, but for the weekly ride to the bakery.

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